Most promo apparel companies look cheap and nasty (a bit like the products they sell). The client saw a need for designing quality gear for niche clubs like vintage cars, watches or motorbikes. A longer term goal was to create their own brand of apparel direct to consumers.
The name ‘FUNK’ reflects the era that funk music represents and quality of the apparel is primarily sourced from the ethical ASColor. The print methods were from old school screen printing to direct to garment digital printing. All-in-all FUNK is a business that believes in style and quality over quantity.
