GenTrax is an award-winning portable generator business, that looked a little flat. With aggressive plans for growth, our challenger brand needed to look more premium against established players. We went to work on the logo, creating a stylised ‘G’ icon with an electrical plug and for the wordmark an industrial strength typeface.
Armed with a modern new look and attitude to boot, the brand book we delivered is on track for rollout. Getting our hands dirty across all touch points, from the unboxing experience to the instructions stickers on the product, it was a bloody great project for us.
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