An eco-luxe start-up of solid personal care bars, formulated by a Naturopath and made by hand in Sydney. Game on. Our photography direction harks back to a simpler more pure life, without plastic bottles. The key messaging is that you don’t have to compromise on quality to be plastic free.
We were involved at the product development stage and recommended stamping letters into the bars. Why? Competitors brands, once out the packaging could be for any brand, and how could you tell what was a shampoo or a body wash. The letters set Nuebar apart and are practical, S = Shampoo, C = Conditioner, F = Facewash? Check it out, NueBar.com
