Sofitel Sydney is a heritage listed, 5-star hotel owned by Accor, located in the heart of Sydney’s shopping and business district. They were renovating their bar, we were presented with mood boards from the architect and took it from there. With so many bars in this area, how do you stand out and create intrigue and engagement?
People are not just looking a place to meet and drink they want an experience, We created ‘Bar Noir’ so you feel like you’ve just walked onto a 1920’s movie set. When developing the name we thought, 5-star hotel, located on the fifth floor, it had to be called Level 5, our tagline was ‘After five at level five’. So, pour yourself a scotch, settle back and drink it in.
