In a nutshell, the value I bring is hard-earned experience. I founded and led a marketing agency in Sydney for 17 years before successfully selling it in 2017. I also co-founded and managed an e-commerce business for 4 years, selling it in 2022.
All branding or rebranding efforts are ultimately aimed at achieving a commercial outcome, where the return on investment translates into tangible financial gains. My approach revolves around stepping into the customer’s shoes, speaking their language, and understanding what will resonate and engage with them on a deeper level.
This insight doesn’t come from guesswork—it comes from years of experience working with clients across different industries, delivering results that drive business growth. By aligning the creative direction with commercial objectives, I ensure that the brand doesn’t just look good, but also performs well in the marketplace.
I help companies get better results from their creative.
BRANDING:
For start-ups, scale-ups, expansion & acquisitions
Purpose & positioning
Value proposition & story
Key messaging & sales drivers
Naming & tagline development
Creative concept development:
- Logo design
- Typography
- Graphic design
- Website design direction
- Email marketing design
- Social media design
- Brochure design
- Brand guidelines
Yes. Yes. Yes.
I work with specialists as required, I have a great team that covers:
- Copywriting
- Photography
- Illustration
- Typeface production
The type of work I do is project-based. I normally ask for a defined scope of work with a budget. From there I work backwards to see if all the deliverables can realistically be done.
If the scope of work is not yet defined, I can work on a day-rate basis.
Thanks for asking, I am a Leo with a rising moon or balloon. Not sure. More importantly my birthday is 10 August, gifts are welcome.
